The first-ever bleach specifically formulated to enhance detergent’s cleaning power in cold water, Clorox Plus Coldwater Bleach boosts the cleaning power of a wash cycle to bring out whiter whites, while helping prolong the life of fabric and keeping energy costs down.  “The problem is that most detergents don’t perform as well in cooler temperatures — we have found that you need an extra boost,” said Harold Baker, the associate research fellow from The Clorox Co...